Following on from our attendance at ISMPP Europe in London, UK in January, we are delighted to share our report.
This year we are excited to send 12 people from our team to ISMPP EU, including publications professionals and health policy experts, alongside a representative from out Technical Innovation and Development Team.
We are delighted to be running two sessions at ISMPP EU, which include the topics below.
Various publication metrics exist but they are inconsistent in their availability across publishers and rarely answer the exact questions we have about an article’s impact, reach or success. From working with various medical communications industry professionals and publishers we understand that more consistent and tailored metrics are needed.
This session will aim to build on this, gathering input from attendees as to how they use article-level metrics and whether measuring publication impact should be included in future GPP guidelines.
How can AI revolutionize the less glamorous yet essential tasks in publication development?
Beyond generating content, AI has the power to enhance project management, data manipulation, information flow and more, allowing medical writers to streamline their workflows and have more time to focus on strategic and creative aspects. Join us for an engaging roundtable discussion where we’ll share practical examples and explore with you how AI can be integrated into various aspects of our work.
This year we will be presenting five posters at ISMPP EU. The details of these can be found below:
What do publishers really know about your article? This poster presents results from a survey of scientific, technical and medical publishers to understand the information these publishers capture and display for published articles. Our poster illustrates that publishers have access to a wide variety of article-level metrics via their publishing platforms, but there are inconsistencies in the information selected to be displayed online.
How can publication professionals maximise the impact of policy roundtables? Our poster outlines key steps to ensure impact, including creating visually-engaging reports with clear messaging, and defining a strategic approach from the outset, including forming partnerships, setting out tangible objectives, and developing tailored communication plans. We look back at the Costello Medical/Tessa Jowell Brain Cancer Mission Reimagining Rehabilitation for Adults with Brain Tumours roundtable a year later, as a case study to demonstrate how these events can achieve meaningful policy changes.
In their pursuit of consensus, could Delphi studies be overlooking insights from areas of disagreement? Non-consensus may highlight crucial evidence gaps, ethical conflicts, and discrepancies between guidelines and real-world experience. Our poster illustrates how non-consensus is currently reported across recent Delphi studies within healthcare, highlighting the potential value of these insights in developing more robust healthcare recommendations.
How and when are healthcare professionals utilising plain language materials with patients, and are these interactions beneficial? Our poster examines perspectives from both healthcare professionals and patients, highlighting patterns of plain language material usage that reinforce the strategic value of plain language materials in healthcare settings.
Delphi panels are structured methods for achieving group consensus and informing decision-making through iterative discussions – but where do these discussions lead? Our poster illustrates how the Delphi panel approach can influence real-world surgical techniques and foster collaborative discussions among healthcare professionals, producing responsive and relevant healthcare literature to meet the evolving needs of the medical community.
